Pop Digital

On Friday, August 29, and Saturday, August 30, between 9 PM and 1 AM in Vieux-Noranda.

At the heart of the FME, strategic partnerships—such as the one established with Dhilmar Éléonore—play a key role in offering festivalgoers an unparalleled experience. As part of the festival, an innovative artistic installation will take over the area: ephemeral, interactive digital “pops” will be deployed at various strategic points throughout the site and Vieux-Noranda. A projector will be mounted on a tricycle. This setup will deliver real-time audiovisual projections, blending digital creation with immersive video, in harmony with the festival’s artistic direction.

The tricycle will enable the mobility of the digital pops, allowing these spaces—designed as zones of surprise and contemplation—to appear in unexpected locations such as building facades, walls adjacent to musical performances, and alleyways, temporarily transforming the urban environment into a visual stage.

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